Army recruiters are proving they will stop at nothing to get kids to “sign the dotted line,” sending their own into multiplayer communities such as Fortnite in order to snag new recruits.
The Army e-sports team is currently serving on multiple campaign fronts, to include Fortnite, League of Legends, Overwatch, and Player Unknown’s Battlegrounds.
In light of slumping recruitment and dismal retention numbers, the Army is seeking to recruit a dream team of active duty personnel, reservists, National Guardsmen, and even veterans to staff the e-sports cadre.
The Army hopes to build teams for several games, ranging from the FIFA to Call of Duty franchises.
According to Polygon, the end goal appears to be “furthering the Army’s brand” and boosting recruitment numbers, which no doubt are expected to be drawn from Generations Y and Z.
The Army will kick off an internal tournament for Tekken in December, and the winner of the competition will go on to represent the branch at Penny Arcade Expo- South in January of next year.
The Stars and Stripes reports that the new teams will be part of the US Army’s Marketing and Engagement Team, based at Fort Knox, Kentucky, and will be assisting to bridge the gap between the military and today’s youth.
“They will be in a support role to help young people see soldiers in a different light and understand the many different roles people can have in the Army (and) help the Army address the growing disconnect with society,” Army Recruiting Spokesman Kelli Bland said of the teams.
This isn’t the first time the Army has turned to gaming. From 2002 until present day, there have been 41 versions of America’s Army, a US Army-funded first-person shooter game that has been used to recruit potential Soldiers.
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