The Department of Defense announced a policy change that will extend limited online military exchange shopping privileges to all honorably discharged veterans of the military.
Back in 2014, Army and Air Force Exchange Service CEO Tom Shull proposed the idea to extend the privileges as a way to provide a ‘modest benefit’ to vets who didn’t serve long enough to retire from the military.
In August, the DOD board voted unanimously to recommend a policy change that would extend online shopping privileges to all honorably discharged vets.
Today, the DoD announced that the veterans online shopping benefit will be effective this Veterans Day, Nov. 11.
While shopping privileges exclude the purchase of uniforms, alcohol and tobacco products, it includes the Exchange Services’ dynamic online retail environment known so well to service members and their families. This policy change follows careful analysis, coordination and strong public support.
“We are excited to provide these benefits to honorably discharged veterans to recognize their service and welcome them home to their military family,” said Peter Levine, performing the duties for the under secretary of defense for personnel and readiness.
“In addition, this initiative represents a low-risk, low-cost opportunity to help fund Morale, Welfare and Recreation programs in support of service members’ and their families’ quality of life. And it’s just the right thing to do,” Levine added.
The online benefit will also strengthen the exchanges’ online businesses to better serve current patrons. Inclusion of honorably discharged veterans would conservatively double the exchanges’ online presence, thereby improving the experience for all patrons through improved vendor terms, more competitive merchandise assortments, and improved efficiencies, according to DoD officials.
“As a nation, we are grateful for the contributions of our service members. Offering this lifetime online benefit is one small, tangible way the nation can say, ‘Thank you’ to those who served with honor,” Levine said.
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