Is this recruiter just what the Army needs to reach Gen Z or is he trying too hard?

Despite being effectively banned by the US Army, Soldiers -including those tasked with recruiting more Soldiers- seem to have an unhealthy and unprofessional relationship with TikTok.

From Marines throwing temper tantrums over people not wearing a strip of cotton over their faces to Soldiers pointing handguns at other Soldiers in the arms room, the narcissistic nature of TikTok seems breed a childlike culture of unprofessionalism that no doubt makes some commanders pray for the banning of cellular devices on duty.

Such cringe is not limited to the regular everyday serviceman, however- recruiters have also gotten in on making content to draw the attention of recruits.

Enter Staff Sergeant David York. A far cry from the “Sergeant York” of World War I fame, his antics on the CCP-controlled app are more akin to the “Sergeant York” anti-aircraft system, which was known to “miss” more than it “hit.”

In less than fourteen seconds, SSG York pretty much took a few creeds he had to memorize and threw them into the wastebasket along with his dignity.

“He’s a recruiter,” he said in the video, going into a cheerleader-like routine. “Never, lies, honest, integrity, caring, compassionate, Army Values, he lives it.”

“Hoo-ah,” he said before throwing up a pinup girl-style salute. “He’s a recruiter.”

With content created for TikTok, Instagram, and Twitch, it is not clear how far the military is prepared to go to reach 18-year-olds who may want to join the military.

© 2020 Bright Mountain Media, Inc. All rights reserved.

The content of this webpage may not be reproduced or used in any manner whatsoever without the express written consent of Bright Mountain Media, Inc. which may be contacted at, ticker BMTM.


Post navigation