Grunt Style decided to pull this advertisement from Super Bowl last minute


“This commercial was intended to be our commercial in the Big Game (you know the one).

We weren’t denied or rejected by anyone, it was our own decision to not run it. In the end we just couldn’t take the big money risk. This commercial shows what we stand for.

We support our military.

We support the police.

We support everyone’s right to protest.

Protest peacefully.

In this commercial you see the story of one man’s journey of service. From watching 9/11 unfold on TV to his time in the military and now serving again as a police officer. He has served his country and has held the line.

He is doing so here.

First protecting protesters and protecting their right to assemble, and when things turn violent, he and his fellow police officers do not run, they defend the line.

Not backing down.

Not running.

Not afraid.

We support all those who stand the line wherever it is. We are Grunt Style and this we’ll defend.”

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